Since 2000 there has been a 337% increase in men choosing to receive Botox treatments according to the American Association Of Plastic Surgeons 2015 census
In 2016 alone, 453,281 men elected to get Botox just in the United States.
This increase has even led some to call the procedure “Brotox” when performed on a man.
More men than ever are opting for anti-aging treatments like Botox and fillers and in this article we’ll look at why that is, who these men are and if Brotox might be right for you or the man in your life.
Who are these men?
According to this article in the Huffington Post, which interviewed 5, leading Surgeons the average Brotox client is between 35-65. They tend to work in white- collar professions like law, business, art, or fashion and have annual salaries of over $75,000 a year.
Leading some to ask “Do men who get Botox make more money?”
The main reason cited by male patients for wanting to get “brotox” is a desire to compete either at work or in the dating pool.
Ageism in the workplace was the number one reason given by men receiving brotox treatments with some men experiencing age discrimination in the workplace as young as 45 years old.
This trend isn’t expected to stop anytime soon as The National Council on Aging predicts that 40% of the workplace will be 55 or older.
As companies placed a greater and greater premium on youth or the appearance of it, more men are turning to “Brotox” for that secret edge.
Generally, men who get “brotox” don’t come to the idea by themselves. It usually starts out as a suggestion from a significant other as Dr Terry Dubrow of Botched told the Daily Mail
“Men blame their spouses with the I don’t care but my wife/girlfriend wants me to do it excuse.”
The most popular “Brotox” treatments were injections around the brows and eyes with most patients opting for 3-4 treatments a year.
Another reason given for “Brotox” treatments is what’s being called The Selfie Revolution where dating apps and social media have made men pay more attention to what they look like because they take more pictures.
Making it easier to notice fine lines and wrinkles.
The rise of online dating, especially apps which require swiping left or right based on whether or not you like a picture such as Tinder and Bumble have made how old you look a bigger concern, especially for men who would like to date younger women.
Lastly, the stigma associated with getting aesthetic treatments as a man has almost completely disappeared.
Where as a few years ago, admitting to Botox would mean offering yourself up to your friends for ridicule; more and more men are using Botox and talking about it.
“ It’s no longer taboo for a guy to sit at a table with their guy friends from high school and say ‘Oh you know I had Botox,’ or ‘oh I had liposuction.’ In general, it’s becoming more accepted.”
Over the last 17 years, there has been a massive triple digit increase in Men getting Botox treatments.
In 2016 alone over 450,000 men elected to get Botox in the United States.
These men tend to be 35-65 year old professionals who earn over $75,000 a year lending credence to the idea that men who get Botox do earn more money.
The main reasons men give for wanting to get “Brotox” is a desire to compete at work and in the dating game.
There is no longer a stigma associated with getting Botox or other injectibles like fillers as a man, and with more of our lives than ever being photographed and saved for posterity online, men have become more concerned with looking young, fit and youthful.
If you think Brotox might be right for you or the man in your life, set up a consultation Today!